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Video production & creative agency, Sydney

The Creative Co-Op

It’s full-service, scalable, nose-to-tail creative production.

From day zero, the Citadel was built upon the notion of cooperation in its simplest and most beautiful form… Get the best people for the best jobs. Cooperate, create, craft and absolutely live the process. We are first and foremost creators. Our expertise and passion is to start with you at the very beginning of your creative production journey.

Two people standing in a doorway, inside a home, with one woman dressed in a black and white geometric patterned outfit and a man in casual clothing with a pink jacket and sneakers, smiling and looking at the camera.

About Citadel Creative Co-Op

It’s all about creative people power.

The world always feels better when you know there are people out there who care.

Cooperative founders Rowena Clarke (Commercial Photographer) and Anton Heckendorf (Advertising Creative Director) have spent the better part of 10 + years together (and a million-trillion marketing industry years) producing, directing, writing, designing, animating, crafting and creating marketing material.

Rowena and Anton firmly believe that ‘you are only as good as the people you surround yourself with’… Old notion, but it’s true… It shows in your work, every step of the way. Which is why our field-tested creative co-op suppliers always bring that rarified shine to every project.


Antheck logo - illustration of an ant with a skull

Anton Heckendorf
Art Director, Antheck

Logo featuring a stylized woman's face with lipstick, one eye winking, and a camera lens over one eye, with the text 'Rowena Clarke' below.

Rowena Clarke
Photographer

Stylized text reading 'The E'en Trick' with the word 'Ideas' in small font at the bottom right corner.

Ray Heckendorf
Creative Advertising,
Heccentric Ideas

Production Services

End-to-end production

From campaign ideation to shoot day to final delivery. Purpose-built facilities and a scalable crew. We handle the details so you don't have to.

  • Direction & production for corporate, commercial, and documentary work. TV commercials. Brand films. Series and feature support. Multi-camera shoots with fast turnaround. We've wrapped on time for 50+ years... we're not about to stop now.

    • TV commercials and brand films

    • Documentary and series production

    • Corporate video production

    • Film direction and DOP

    • Detailed storyboarding

    • Scalable professional crew

    • Fast turnaround editing

  • Stills photography for lifestyle, fashion, corporate, product, architecture, and automotive. Image makers who understand composition, story, and light.

    • Lifestyle and fashion photography

    • Corporate photography

    • Architecture and design photography

    • Automotive photography

    • Product photography

    • Drone photography

    • Set design and styling

    • Fast turnaround delivery

  • Concept generation. Brand strategy. Art direction. Copywriting. We help you figure out what you're actually trying to say... then we help you say it beautifully.

    • Creative concepting and strategy

    • Creative planning sessions

    • Market research insights

    • Brand design and identity

    • Art direction and copywriting

    • Graphic design and illustration

    • Storyboarding

    • Media strategy

  • Editing, grading, animation, sound design, and everything that happens after the shoot. Edit suites on-site. We finish what we start.

    • Fast turnaround editing

    • Edit supervision

    • Colour grading

    • Title animation and motion design

    • Illustration and animation

    • Music composition and audio production

    • Podcast production

Three women lying on yoga mats, lifting one arm with a weight, in a dark yoga studio.

What we make

TV commercials / Brand films / Corporate video and photography / Social content / Documentary and series / Lifestyle and fashion / Architecture and design / Automotive / Product / Retail and brand activation / Drone film and photography / More…

Recent Work

ANIMATION & DESIGN

Modern office lobby with white walls, large arched window, leather chairs, a bench, plants, a cowhide rug, and people using laptops and smartphones

A Sydney base for visiting productions

Coming to Sydney for a shoot? We know the drill: scout studios, vet crews, coordinate vendors, pray the WiFi works, one PM having a breakdown in an Uber.

The Citadel is set up for a complete soup-to-nuts solution. Purpose-built studios. Sound-treated spaces. Edit suites. Scalable crew. Production facilitation.

All under one roof, all ready to go. Plug in, shoot, wrap, fly home.

Get in touch

Let's make something

Start a Project